# Hexum > Hexum is an AI looksmaxxing and facial analysis app for iPhone that uses AI to analyze a photo of your face. It maps 247 facial landmarks and scores symmetry, jawline, skin quality, facial thirds, canthal tilt and overall harmony, then generates a personalized daily improvement protocol. Free to download on the App Store; the first scan is free and Hexum Pro unlocks the rest. Scores are cross-referenced against 40+ peer-reviewed studies. iOS 17+ only. Not a medical device. ## Key facts - Category: AI looksmaxxing app / AI facial analysis / face rating / facial improvement app - Also searched as: Hexum app, Hexum AI, looksmaxxing app, PSL calculator, face rating app, jawline analysis - Platform: iPhone (iOS 17 or later). Not available on Android. - Price: Free to download, first scan free, Hexum Pro subscription unlocks the rest (billed via Apple ID) - How it works: take one front-facing photo, receive scores per dimension and an overall rating, follow a daily protocol, rescan to track progress - Features: score breakdown, personalized daily protocol, AI coach chat, progress tracking - Results: +35% average improvement in Hexum Overall Score, first scan to week 6 (Hexum's own user data, not a published study) - Metrics scored: 34 from a single photo - Facial landmarks: 247 - Protocol: 3 blocks (Foundation, Activation, Refinement), about 38 minutes a day - PSL: Hexum does not output a PSL (1-8) rating; it gives a 0-100 Overall Score, a percentile and per-metric scores - Glossary: looksmaxxing, PSL, mogging, tiers, facial symmetry, canthal tilt, facial thirds, gonial angle, jawline definition, facial harmony ## Links - [Home](https://hexum.pro/): overview, at-a-glance facts, how it works, glossary, FAQ - [Looksmaxxing app](https://hexum.pro/looksmaxxing-app/): What looksmaxxing is and how an AI app helps you do it with data. - [PSL calculator](https://hexum.pro/psl-calculator/): Why a single PSL number falls short, and what a 0 to 100 score shows. - [Best AI face rating apps](https://hexum.pro/best-ai-face-rating-apps/): Hexum compared with UMAX, FaceKit, PSL calculator apps and DailyGlowUp - [Canthal tilt](https://hexum.pro/canthal-tilt/): How the angle of the eyes is measured, and what you can change. - [Jawline analysis](https://hexum.pro/jawline-analysis/): Gonial angle, leanness, posture and what makes a jaw look defined. - [Hexum on the App Store](https://apps.apple.com/us/app/hexum-ai-facial-analysis/id6779996434): download - [Full details](https://hexum.pro/llms-full.txt): complete text version of this site ## Notes Hexum provides aesthetic analysis and self-improvement guidance for informational purposes only. Scores are AI-generated estimates, not medical advice.